7 Chapter 3

About this deck

This deck includes 32 flashcards covering white space, page design, general guidelines, and related concepts. Use it to review key English ideas, focus on weak cards, and prepare for your exam with StudyLess.

1. 01

   What is white space in page design?

   Open places on the page with no text or graphics.

2. 02

   How can white space be used effectively?

   It can attract attention, guide the eye, relieve reading boredom, and help readers organize information.

3. 03

   What are effective uses for white space regarding margins?

   Use 1" to 1 ½" for most documents, more space on the left margin for bindery, and more space on the bottom of the page.

4. 04

   What are effective uses for white space regarding hanging indents?

   Headers and subheads draw attention to the text block; hanging indents are used in bulleted and numbered lists.

5. 05

   What are effective uses for white space regarding line spacing?

   Use single spacing for short documents (letters, memos) and 1 ½-space or double-spaced for longer documents.

6. 06

   What are effective uses for white space regarding paragraph length?

   New paragraphs allow readers to regroup; paragraph lengths shape reader expectations.

7. 07

   What are effective uses for white space regarding heading space and ruling?

   White space helps connect related information; there should be slightly more space above a heading than below it.

8. 08

   What are key considerations when applying lists in page design?

   Cluster items for easy reading, limit the number of items (5-9), use lists for examples, reasons, conclusions, steps, cautions, or limitations.

9. 09

   When should bullets be used versus numbers in lists?

   Bullets are best for lists of five or fewer items; numbers are best for lists of more than five items or to indicate order/ranking.

10. 10

    What are formatting considerations for lists?

    Indent the listing (five spaces adequate), hang numbers/bullets, use line spaces for readability, and keep items short.

11. 11

    What are guidelines for using parallel lead-in words in lists?

    Use complete sentences, verb phrases, or noun phrases consistently.

12. 12

    What are guidelines for punctuating and capitalizing list items?

    Use a colon before a listing, no punctuation after items, and capitalize the first word of each item.

13. 13

    What are effective in-text highlighting techniques?

    Italics and boldface add emphasis without distracting the reader.

14. 14

    What is the purpose of headings in navigation?

    Headings are brief labels that introduce sections/subsections and serve as signposts, grabbers, and visual relief.

15. 15

    What are general guidelines for creating headings?

    Use your outline, use substantive wording, maintain parallel form, and establish clear hierarchy (consider decimal headings for long documents).

16. 16

    What are running headers and footers used for?

    They include page numbers, chapter titles, short titles, names, and help readers locate information.

17. 17

    What are the considerations for using color in design?

    Focus attention on details, limit use of color as it is expensive and can slow printing.

18. 18

    What factors influence the choice of font types?

    The purpose of the document, the image to convey, and the audience's knowledge.

19. 19

    What are the two main classifications of font types?

    Serif fonts and Sans-serif fonts.

20. 20

    What are general rules for using fonts?

    Use serif for regular text, consider sans-serif for headings, avoid too many variations, and avoid novelty fonts.

21. 21

    What are common type sizes for text, sub-headings, and headings?

    Text: 10-12 point, Sub-heading: 13 point, Heading: 14 point. Note that type size appears to vary from font to font.

22. 22

    What are general guidelines for using graphics?

    Determine purpose, evaluate accuracy/validity, refer to graphics in text, think about placement, position vertically when possible, avoid clutter, and provide titles/notes/keys/source data.

23. 23

    What are the six types of graphics discussed?

    Tables, Pie Charts, Bar Charts, Line Charts, Flowcharts, and Technical Drawings.

24. 24

    What are guidelines for using tables?

    Use informal tables for extensions of text, formal tables for complex data, plenty of white space, follow conventions for data, and pay attention to cost data.

25. 25

    What are guidelines for using pie charts?

    Use for percentages and money, limit to 6-7 divisions, move clockwise from largest to smallest wedge, be creative but simple, and draw/label carefully.

26. 26

    What are guidelines for using bar charts?

    Use a limited number of bars, show comparisons clearly, keep bar widths equal and adjust space carefully, arrange order of bars, and be creative.

27. 27

    What are guidelines for using line charts?

    Use for trends, locate with care, strive for accuracy and clarity, do not place numbers on the chart itself, and use multiple lines with care.

28. 28

    What are guidelines for using flowcharts?

    Present only overviews, limit shapes, provide a legend when necessary, run sequence top-to-bottom or left-to-right, and label all shapes clearly.

29. 29

    What are guidelines for using technical drawings?

    Choose the right amount of detail, label parts well, choose the most appropriate view, and use legends when there are many parts.

30. 30

    What are common misuses of graphics?

    Confusing bar charts, chartjunk, and confusing pie charts.

31. 31

    What are templates in page design?

    Tools for quick formatting and reuse across multiple documents of the same kind.

32. 32

    What are style sheets in page design?

    Tools for consistent formatting, where tagged elements can generate tables of contents.