This study guide covers key concepts in Social Psychology and Personality, focusing on how individuals perceive themselves and others, form attitudes, and behave in social situations. Expect questions on attribution biases, social influence, group dynamics, and persuasion techniques. Pay close attention to distinguishing between internal versus external factors in attribution, and individual versus group-level phenomena in social behavior.
Attribution Theory & Person Perception
Explains how people interpret and explain the causes of behaviors.
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Attribution Theory
Explains how individuals interpret and explain the causes of their own and others' behaviors.
| Dispositional Attributions (Internal) | Situational Attributions (External) | |
|---|---|---|
| Focus | Attributing behavior to internal factors (e.g., personality, intelligence, attitude, effort, ability). | Attributing behavior to external environmental factors (e.g., weather, world events, luck, other people). |
| Example (Failed Test) | "I shouldn't have watched Netflix / I am stupid / I didn't study enough / I was being lazy / I procrastinate too much." | "Mr. Luke sucks / The test was unreasonably difficult / I couldn't study because my parents were giving me too much pressure / we never learned it." |
Explanatory Styles
Describes how individuals rationalize different events or situations in life.
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Explanatory Styles
The way an individual explains or rationalizes different events or situations in life.
| Optimistic Explanatory Style | Pessimistic Explanatory Style | |
|---|---|---|
| Explanation of Bad Events | Explains bad events as temporary problems, blaming external factors (situational attributions). | Explains bad events as permanent problems, blaming internal factors (dispositional attributions). |
| Attribution for Failures | Situational Attributes (temporary). Similar to Self-Serving Bias. | Dispositional Attributes (more permanent). |
| Example (Bad Grade) | "The test was bad, I can do better next time." | "I suck at studying, I can't do this!" |
Locus of Control
Refers to who or what an individual believes controls events in their life.
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Locus of Control
Who or what an individual believes has power or control over the events in their life.
| External Locus Of Control | Internal Locus Of Control | |
|---|---|---|
| Belief | Outside or situational factors determine outcomes; actions don't make a difference. | Individual's actions directly affect the outcome; effort will pay off. |
| Consequences | Can lead to learned helplessness, heightened stress or anxiety, and a belief that more relaxation comes from giving up. | Leads to taking more initiative and responsibility, higher self-efficacy, and reduced feelings of helplessness. |
| Example (Failed Test) | "I failed because the teacher hates me, they'll never let me pass, so why bother studying." | "I just need to adjust my study habits and prepare more for the next test." |
Other Concepts in Person Perception
Additional concepts related to how individuals form impressions and are influenced by stimuli.
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Person Perception
How an individual forms impressions of other people and themselves.
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Mere Exposure Effect
Repeated exposure to a stimulus leads to increased liking of that stimulus due to familiarity.
Advertisers use this by repeatedly running ads to increase product familiarity. If a person strongly dislikes something, repeated exposure can intensify the dislike.
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Our Beliefs
A person's expectations about themselves or others (e.g., 'My classmate is mean').
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Our Actions
These expectations influence our behavior towards others (e.g., acting distant or unfriendly).
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Others' Beliefs
Others respond to our actions, forming beliefs about us (e.g., classmate believes you don't like them).
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Other Actions
Others' actions reinforce our initial beliefs, causing those expectations to come true (e.g., classmate acts mean back, validating your initial thought).
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Self-Fulfilling Prophecy
When a person's expectations influence their behavior in a way that causes those expectations to come true, creating a cycle where actions fulfill initial thoughts.
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Pygmalion Effect
A specific type of self-fulfilling prophecy where higher expectations of a person lead to improved performance.
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The Rosenthal Experiment
Teachers were led to believe randomly chosen "bloomer students" had high potential. These students significantly improved their IQ scores, demonstrating how teacher expectations (more attention, feedback, opportunities) positively impacted student outcomes.
The Just-World Phenomenon
The belief that the world is fair and people get what they deserve.
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The Just-World Phenomenon
The tendency for people to believe that the world is just and fair, and that things happen for a reason—essentially, people get what they deserve.
Consequence
This belief can lead to victim-blaming, where an individual's misfortunes are attributed to their own fault or actions.
Attitude Formation
Attitudes are stable, learned evaluations encompassing beliefs, feelings, and behavioral tendencies.
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Attitude
A relatively stable, learned evaluation (positive, negative, or mixed) of a person, object, idea, or situation.
Encompasses our beliefs (cognition), feelings (affect), and behavioral tendencies (actions) towards it.
| Explicit Attitudes | Implicit Attitudes | |
|---|---|---|
| Awareness | Beliefs that the individual is aware of and can consciously report. | Beliefs that are unconscious; individuals may not even realize they hold them. |
| Formation/Connection | Formed consciously. | Can form without conscious awareness; often connected to different biases an individual may hold. |
| Example | Consciously believing in gender equality. | Subconsciously assuming men are better at leadership roles, despite conscious belief in equality. |
Group Biases
Group biases describe tendencies to perceive and favor certain groups over others.
| In-group | Out-group | |
|---|---|---|
| Definition | People perceived to have similar characteristics; seen as part of one's own group. | People perceived to be part of a different group; not considered part of one's own group. |
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Out-Group Homogeneity Bias
The tendency to perceive members of an out-group as more similar to each other than they actually are.
This bias often leads to overgeneralization, promotes stereotypes, and minimizes individuals' unique differences. For example, Jim, an Arsenal fan, believing all Tottenham fans are the same.
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In-Group Bias
The tendency to favor and support people in one's own in-group, while being more critical of those outside of it.
An example is a teacher unconsciously grading students from their hometown more generously, believing they try harder than students from other cities, even if work quality is the same.
Cultural Biases
Cultural biases involve judging other cultures based on one's own standards or recognizing cultural differences.
| Ethnocentrism | Cultural Relativism | |
|---|---|---|
| Definition | Belief that one's own cultural or ethnic group is superior to others; judging other cultures by one's own standards. | Viewing and judging another culture by its own standards, recognizing no culture is superior. |
| Perspective | Assumes one's own culture is the 'gold standard' and others are 'wrong'. | Understands and appreciates cultural differences without imposing external judgments. |
Stereotypes & Prejudice
Stereotypes are generalized beliefs about groups, while prejudice involves preconceived negative attitudes.
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Stereotypes
Generalized beliefs about a group of people that serve as heuristics for quick categorization and judgment. They can be positive or negative and often lead to selective attention.
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Prejudiced Attitudes
Preconceived negative attitudes towards a group and its members, which can lead to discriminatory behavior (unfair treatment based on group membership).
| Prejudice | Discrimination | |
|---|---|---|
| Nature | Biased thinking or negative attitudes. | Actions against a group or its members. |
| Explicit Prejudice | Implicit Prejudice | |
|---|---|---|
| Awareness | Prejudice that individuals are aware of and consciously agree with. | Negative feelings toward a group that individuals hold without being aware of it. |
| Formation | Consciously held beliefs. | Can form unconsciously, often connected to other biases. |
Resistance to Attitude Change
Individuals often resist changing their beliefs despite new information or conflicting evidence.
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Belief Perseverance
The tendency to maintain a belief even when presented with new information or evidence that clearly contradicts it.
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Confirmation Bias
The tendency to focus on information that confirms pre-existing views and to dismiss conflicting information, allowing individuals to support their current perspective without confronting contradictory evidence.
Cognitive Dissonance
Cognitive Dissonance is the mental discomfort from holding two conflicting beliefs, attitudes, or behaviors.
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Cognitive Dissonance
The mental discomfort or tension experienced when an individual holds two conflicting beliefs, attitudes, or behaviors. This discomfort arises from a human desire for consistency and stability in one's life.
To resolve dissonance, individuals typically aim to return to a state of stability by either changing their beliefs or changing their behavior (thereby altering the circumstances). For example, someone who cares about the environment but drives a gas-guzzling truck might rationalize their actions (change beliefs) to reduce the conflict.
Social Influence Theory
Social Influence Theory explains how individuals change thoughts, behaviors, or beliefs due to social interactions.
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Social Influence Theory
Explains how individuals' thoughts, behaviors, or beliefs are changed due to social interactions.
| Normative Influence | Informational Influence | |
|---|---|---|
| Motivation | A person's desire to be liked and accepted by a group. | Individuals conform because they believe others have more accurate information. |
| Example | Acting like a bully to fit in with the 'cool kid' group. | Following what someone else says because you are unsure and assume they know better. |
Social Norms & Conformity
Social norms are unwritten rules guiding behavior, and conformity is aligning with group standards.
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Social Norms
Unwritten rules and expectations that guide people in a society, dictating what is considered acceptable or unacceptable behavior.
These norms are powerful and can pressure individuals to conform, as seen in the Elevator Experiment.
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Conformity
The tendency of a person to align their behaviors, beliefs, or attitudes with the norms or standards of a group.
Several factors impact the likelihood of a person conforming:
| Collectivist Culture | Individualistic Culture | |
|---|---|---|
| Emphasis | Supports the group over the individual. | Emphasizes individual identity and personal achievements. |
| Conformity | Individuals are more likely to conform. | Individuals are more likely to resist conformity. |
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Multiculturalism
A societal state where multiple cultures coexist, focusing on diversity and leading to greater openness for other ideas.
Obedience
Obedience describes how individuals respond to authority figures.
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Obedience
How individuals respond to authority figures.
Reasons why people obey:
Factors influencing obedience:
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Milgram Experiment
A famous obedience experiment where participants were instructed by an authority figure to administer what they believed were painful electric shocks to another person (a confederate) to test their willingness to obey.
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Stanford Prison Experiment
A psychological study that examined the psychological effects of perceived power, focusing on the dynamic between randomly assigned guards and prisoners in a simulated prison environment.
The Elaboration Likelihood Model (ELM)
The ELM explains how people process persuasive messages through central or peripheral routes.
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The Elaboration Likelihood Model (ELM)
Explains how people process persuasive messages through two main routes: the central route (deep, thoughtful analysis) or the peripheral route (shortcut processing).
The route taken depends on a person's motivation and ability to process information, as well as opportunity for elaboration.
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Motivation, Ability, Opportunity
These factors determine an individual's likelihood to engage in Elaboration (deep thinking about a message).
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High Elaboration
Leads to Central Route Processing when motivation, ability, and opportunity are high.
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Low Elaboration
Leads to Peripheral Route Processing when motivation, ability, or opportunity are low.
| Central Route to Persuasion | Peripheral Route to Persuasion | |
|---|---|---|
| Processing | Involves deep, thoughtful analysis of message content. | Involves shortcut processing via superficial cues. |
| Focus | Uses facts and complex, slow thinking to reach a logical conclusion. | Uses emotions and quick thinking. |
| Change | Results in lasting attitude change. | Results in temporary attitude change. |
| Example Cue | Evaluating the logical arguments of a political speech. | Being persuaded by a celebrity endorsement (due to Halo Effect). |
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Halo Effect
A cognitive bias where our overall impression of a person influences how we feel and think about them, often used in Peripheral Route to Persuasion.
Persuasion Techniques
Various techniques are used to persuade individuals, often involving sequential requests or negotiation strategies.
| Foot-in-the-Door Technique | Door-in-the-Face Technique | |
|---|---|---|
| Strategy | Start with a smaller request, then follow with a larger request. | Start with a large, generally unreasonable request, then follow with a less extreme request. |
| Mechanism | Agreement to the small request increases likelihood of agreeing to the larger one. | The second request seems much more reasonable after the first, denied, extreme one. |
| Example | Signing a petition first, then being asked for a Donation. | Asking for a large donation, then a smaller one; or a high price, then a discounted price. |
Effective negotiations often involve understanding underlying motivations rather than just stated demands.
| Interests | Positions | |
|---|---|---|
| Definition | The underlying needs, desires, fears, and motivations of a party. | The stated demand or stance of a party. |
| Focus | Focusing on these leads to more creative and mutually beneficial solutions. | Focusing on these can lead to stalemates and less optimal outcomes. |
| Example | One party wants the orange content for consumption, the other wants the orange peels for a face mask. | Simply stating "that orange is mine!" |
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BATNA (Best Alternative to Negotiated Agreement)
Your next best option if a negotiated agreement cannot be reached.
A stronger BATNA gives you a stronger position in negotiations, as you have a good fallback.
Limitations of Group Decision Making
Group decisions can be hindered by phenomena like groupthink, false consensus, and polarization.
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Groupthink
A phenomenon where a group prioritizes consensus over critical evaluation, leading to poor decision-making.
The desire for harmony overrides members' vocalization of dissenting opinions. Illustrated by the Asch Experiment (see Social Norms & Conformity).
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False Consensus Effect
The tendency to overestimate how much others share one's own beliefs, values, attitudes, and behaviors, assuming one's perspective is more common than it truly is.
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Group Polarization
The tendency for individuals' opinions, thoughts, and/or actions to become more extreme in a group setting due to constant support and lack of opposing views.
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Deindividuation
When an individual in a group loses their sense of self-awareness or personal accountability, often feeling more anonymous in the group.
Diffusion of Responsibility & Bystander Effect
Diffusion of Responsibility leads to individuals feeling less accountable, contributing to the Bystander Effect.
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Diffusion of Responsibility
When an individual feels less personally accountable and responsible for taking action or helping in situations where others are present.
원인
Presence of other people in a situation requiring help
결과
Individuals feel less personally accountable (Diffusion of Responsibility)
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Diffusion of Responsibility
결과
Individuals are less likely to offer help (Bystander Effect)
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Bystander Effect
A phenomenon where individuals are less likely to offer help in a situation when other people are present.
This occurs because of the Diffusion of Responsibility, where individuals assume someone else (perhaps more qualified) will take action. Demonstrated in the Bystander Effect Experiment.
Group Dynamics
Group dynamics describe how individuals' performance and effort are affected by being in a group.
| Social Loafing | Social Facilitation | |
|---|---|---|
| Definition | Individuals in groups try less since they can rely on others to carry the workload. | Individuals perform better when being observed by others. |
| Effect on Performance | Decreased individual effort and performance. | Increased individual effort and performance. |
| Context | Common in tasks where individual contributions are not easily identifiable (e.g., a Group Project, or the concept of Communism where individual effort may not directly correlate with reward). | Occurs when performing simple or well-practiced tasks in front of an audience (e.g., Running with a team vs. Running alone). |
Industrial-Organizational Psychology
Industrial-Organizational Psychology specializes in understanding human behavior in work settings.
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Industrial-Organizational Psychology
A field that specializes in understanding how human behavior in work settings influences individuals.
It focuses on areas such as management practices, teamwork dynamics, employee engagement, burnout, and employee well-being.
Cooperation & Social Traps
Cooperation involves working towards shared goals, while social traps describe acting in short-term self-interest.
| Superordinate Goals | Subordinate Goals | |
|---|---|---|
| Definition | Ultimate goals that require cooperation between individuals or groups. | The specific, actionable steps taken to achieve broader, long-term Superordinate Goals. |
| Purpose | Help reduce conflict by encouraging collaboration efforts toward one common goal. | Break down large goals into manageable tasks. |
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Social Traps
Situations in which individuals or groups act in their own short-term interests, disregarding the long-term negative consequences.
Examples include Carbon emissions, cheating, and overfishing.
Altruism
Altruism involves selfless acts for others' well-being, influenced by social responsibility and reciprocity norms.
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Altruistic Act
When an individual does a selfless act for the well-being of others without expecting any personal gain or reward.
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Social Responsibility Norms
A societal expectation that individuals should help those in need and contribute to the greater good, without expecting personal reward, by acting prosocially and ethically for community welfare.
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Social Reciprocity Norms
The expectation that if a person does something positive for someone, they should receive a positive action back.
Social Comparison & Relative Deprivation
Evaluating oneself against others, which can lead to feelings of relative deprivation.
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Social Comparison
Humans constantly evaluate themselves by comparing their circumstances, skills, abilities, and characteristics to other people.
This influences self-perception and life satisfaction. Common on platforms like Facebook, Instagram, YouTube, LinkedIn, Pinterest, Reddit, TikTok, Threads.
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Relative Deprivation
The feeling that an individual is missing out on resources/opportunities or is generally worse off than others.
Not about basic needs, but about one's situation compared to a reference group. Example: Feeling disappointed with a new phone after seeing friends with newer models. Other examples: grades, school ranking, salary.